Taking the time to research the company and the role is highly recommended. From the potential employer's perspective, it demonstrates enthusiasm for the position as well as initiative on your part. It is often the candidate who has shown the most interest that is successful.
Research the company
The fastest way to conduct research on a company is online. Start off with the company's website and then try expanding your search using a search engine. Try to answer the following questions.
- What are the company's core products and services?
- How is the company perceived in the marketplace?
- Find out what you can about the company's financial situation
- Try to think like a customer of the company and identify potential improvements
- Research the company's competitors and the industry as a whole
- Review the news/media section of the website for statements on future direction
Do this research and you will be very well prepared in the likely event that you are asked, "So, what do you know about our company?".
Research the role
In terms of researching the role, we strongly recommend that you read the job advertisement carefully so that you have a clear understanding of the requirements and responsibilities. If you are applying through a recruitment agency, ask if you can be given a detailed job description for review.
Your objective prior is to have a clear understanding of the role and its function in the organisation. If this is clear in your mind, you will be better able to demonstrate what you can bring to the position and why your skills and experience are relevant.
Information and advice courtesy of specialist recruitment firm Michael Page International.
